SuperData, a firm specializing in analysis and research, has recently released its latest report on the different kinds of immersive technology, like virtual reality (called VR), augmented reality (abbreviated as AR) and mixed reality (MR). The report focuses on revenues for sales of hardware and software for various products and also provides insights and projections for revenues for this sector.
In the report, SuperData remains confident that one of the major events in the immersive technology sector will be the launch of the stand-alone Oculus Quest Virtual Reality system. The firm predicts in its report that the sales of the newly launched Oculus Quest will be three times that of the Oculus Rift in the first year that the Quest will be available, a major step forward for the potential of VR CAD.
Superdata Reports suggests Oculus Quest will clock 1 million sales by early next year, which has the potential to make Virtual Reality a mainstream technology. Superdata expects that the combines sales of Oculus Go and Oculus Quest will ensure that the total virtual reality sales are more than doubled, with the total sales of these products expected to be approximately two and a half million units in the year 2019 throughout the world.
Other major developments which have been mentioned in Superdata report on the immersive media sector are the massive growth in Augmented Reality and VR entertainment based on location. The report claims that Mobile Augmented reality revenue is likely to double over the last year, and at the end of the year 2018, the revenues are estimated at approximately $2 Billion (USD). By the year 2021, VR software revenues will be surpassed by mobile AR revenues for the first time and these mobile AR revenues are likely to exceed $17 Billion.
The Head of SuperData XR, Stephanie Llamas claimed the latest research and analysis of industry data by the firm indicated that 2019, will be the year of virtual reality. The firm has integrated the research and market data it already has, and finds that VR is becoming increasing popular among consumers. She said that launch of the popular Oculus Quest and sales of the product in large quantities, will make it a mainstream product.
SuperData has also noted the increase in the user base for Augmented reality, and the combined number of customers for ARCore and ARKit have reached a total of 117 million monthly. Additional information on the immersive technology sector report can be obtained from the official website of SuperData.