Website Development – An Online Business Channel
Steam approach the question of developing “websites” from the point of view of fulfilling the business need and ensuring a future upgrade path is available, so any initial investment is not wasted on a site which you can’t maintain yourself. Therefore Business Builder modules can be used to manage search engine optimisation on a page by page basis and provide full site Content Management, rather than you having to pay us every time you want to change something on your site. If potential customers cannot find your site on the Internet it is a waste of time and does nothing to increase your revenues. This emphasis on business development rather than just “can they create pretty websites” (which we can!) means we help you understand how your website becomes another channel to market to be managed like any other, with your present and future business goals always in mind. Over time we believe that our approach is a more sound investment.
All Steam websites use Business Builder technology and provide user friendly content management tools in English not computer speak, so you can update pages, add pictures and if you wish, manage your own search engine optimisation & on line marketing campaigns. We are happy to do this for you if you wish but we don’t force you into it, we give you the tools.
All our websites come with our “Business Builder” on line Customer Relationship Management (CRM) system set up for one user, which you can add extra users as you wish. This is so that leads from Contact Us forms on the website can be automatically dropped into CRM diaries for someone as a task, and a new Prospect record is created without you having to type a thing.
Given the range of business tools we have written that link back into our CRM we could suggest many possibilities for developing your website as a business tool. Contact us on 01905 611 211 for more information.