How do I make my marketing easier and more productive?

Marketing productivity either asks the question "how do I make it easier to send campaigns" or "how do I increase the effectiveness of the campaigns I send out". Part of the issue is that business' often run marketing from lots of different databases without any structured means of following up responses or updating records as you go. You may comply with a request to remove someone from your mailing list only to forget they are on a separate list as well. This can mean you fall foul of the Data Protection Act and being blacklisted for spamming.

Business Builder fixes both these problems by allowing you to send any campaign from a single, filterable central database and allowing you to profile your customer and prospect lists to ensure the most appropriate messages are sent to the right people at the right time. "Remove` requests are made on a single database or even automated from responses. With everything in one place detailed profiles can be built up enabling you to maximise lifetime spend by customer.

Business Builder's modular nature means that if a marketing system is all you require that's all you need to buy (or rent). If later you want to upgrade this to manage sales teams or stock or supplier tendering the modules are already there, your initial investment is not wasted.

Next Question....